Facebook and Instagram Ads Targeting Tips for 2025

The Role of Account History and Data in Ad Optimization

A key factor in the success of Meta’s AI-driven ad features is the historical data in your account. Advertisers with a robust history of campaigns often experience better performance compared to newer accounts.

Why Account History Matters:

• Extensive Data Points: AI thrives on historical data to refine targeting.
• Improved Optimization: Established accounts typically see better results with features like Advantage+ Audiences.

If your account lacks sufficient data, consider running smaller campaigns to gather insights and build a stronger foundation before scaling.

Advantage+ Audiences: Meta’s AI-Driven Targeting

Advantage+ Audiences are Meta’s latest targeting solution, combining basic demographic suggestions with advanced AI to handle most targeting decisions. These audiences excel in generating leads but may require close monitoring for conversion rates.

Tips for Using Advantage+ Audiences:

1. Focus on lead generation metrics.
2. Track conversions carefully to assess ROI.
3. Continuously evaluate performance and adjust as needed.

Broad Audiences: Simplify to Maximize Reach

Broad audience targeting has emerged as a highly effective approach, delivering strong results in 70-80% of cases. Even for niche industries, broad targeting often outperforms more restrictive strategies.

Pro Tips for Broad Targeting:

• Keep it simple: Stick to an age range and add gender only when absolutely necessary.
• Let Meta’s algorithm handle the heavy lifting, as it’s designed to optimize based on user behavior.

Broad audiences are especially beneficial for businesses aiming to scale, as they provide maximum reach without overcomplicating the targeting process.

Lookalike Mashup Audiences: A Creative Solution

Traditional lookalike audiences have seen declining effectiveness in recent years. To counter this, consider the lookalike mashup strategy. This method involves combining multiple lookalike audiences into a single, high-performing ad set.

How to Build a Lookalike Mashup Audience:

1. Start with High-Quality Data: Use buyer lists or qualified leads as your data source.
2. Create Lookalike Audiences: Build 1%, 3%, 5%, 7%, and 10% lookalike audiences from your data.
3. Combine for a Mashup: Merge all five audiences into a single ad set.

This strategy leverages Meta’s algorithm to improve performance and reach, often outperforming individual lookalike audiences.

Key Takeaways

1. Account History Matters: Build a strong data foundation for better AI optimization.
2. Advantage+ Audiences: Focus on leads while monitoring conversions.
3. Broad Audiences: Simplify targeting to maximize algorithmic efficiency.
4. Lookalike Mashup: Combine audiences to reinvigorate your targeting strategy.

Ready to Transform Your Ad Strategy?

The No Fluff Agency specializes in crafting high-performance ad campaigns tailored to your business goals. Contact us today or subscribe to our newsletter for more actionable tips and insights. Let’s make your advertising more effective in 2025!